Lisa's interview with Dave Mastovich

Posted: November 6, 2015, 10:46AM

FIND YOUR HAPPY PLACE WITH A TWIN POP AND SOME NO BS MARKETING

Nov 4, 2015 by Dave Mastovich

Have you ever enjoyed a Twin Pop? Those tasty treats found at places like Walmart and Giant Eagle are produced by The Ziegenfelder Company headquartered in Wheeling, West Virginia.

I had the chance to interview Lisa Allen, their Chief Executive Officer, as a guest on my No BS Marketing Show. When I asked her about their Big Idea, she said the Ziegenfelder Company follows three simple rules for their products:

1. Looks good. 2. Tastes good. 3. Doesn’t cost a lot.

Read more on Dave's blog!






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